My name is Elena Asher, I am the founder of eyelash company LashMakers. We’ve been in this beautiful business for a little over a decade. LashMakers was never about lashes though, it was always about financial freedom for women through beauty industry – it’s about money really.
I must say we do pretty well for ourselves, over 2M in annual revenue with 6 people on our team, Forbes, key speaker in most of the biggest conferences worldwide, product line selling to 57 countries…*taps herself on the back. But how?..
To me, working on the financial side of what we do is the same as working on getting better in doing lashes (or brows, or hair..). Because the truth is, even if you are the best in the world in doing lashes but you don’t understand the business part of it, the marketing, social media, communication and how money actually works – you still won’t be able to make it a successful business.
Over the last several years, as I train and mentor other lash artists it always fascinates me to see these women completely transform their businesses into 6/7 figure beauty money machines. I’ve always felt pride and I praise these women on a personal level, always have. Until one day it hit me – for the most part I always discuss the same things with people I get to educate, everyone has the same concerns, worries and struggles. So I teach the same things to them over and over again seeing different levels of success afterwords .. I am not the magic pill, it’s not about me apparently. It’s the information I passed on to them and then it was utilized by them as it was brought to their own business. It’s that simple. So there’s a system. It has been done many times and was proven to work on real businesses and people. The INFORMATION is the key.
Lash Money is me making use out of the trainings I took, books i read, business and mindset workshops I attended, and overall personal experience up until now in this industry.
This is not a guide to problems-free business life but you can take it as a big tool box you can use to navigate better, manage with more clarity, take a hit and get back up again as you go through this journey in beauty industry.
The tools only help if you practice using them, if actually UTILIZING the information you now possess. And as a fellow beauty artist I continue to do just that as my business and mind evolve.
Lash Money is not about lashes, it’s about beauty industry in general, money works the same wether it’s lashes, hair, nails, PMU and anything in between.
So this is what I’ve got so far .. 10 episodes. 12 hours. 20 days. I give you – Lash Money, an interview concept video book about financial side of beauty industry.
Focus, absorb, apply it immediately to your life and business. Enjoy the ride
Lash Money Series
20 Days Access - $1800 USD
Lash Money is NOT about lashing, it is about the MONEY aspect of what we do, and how we do it effectively. There will be no fan making/styling/lashes related topics – it is about how you can make more money in this industry regardless of your current skill level. The series is designed for all levels from people that only getting into Lash/Beauty industry or already well established business owners. This is going to be a wild ride – see you guys there!
- Episode 1, Part 1
- The Lash Journey (EST2020): Personal Story
- Episode 1, Part 2
- Working With Purpose vs Ambition
- Reason to Start and Setting Intentions
- What Money Power Is
- Episode 1, Part 3
- Creating an Environment for Development
- Episode 1, Part 4
- Expectations and Understandings
- The Cruel Steps to Achieving Initial Success
- Undercharging vs Soft Pricing
- Episode 2, Part 1
- Hired Lash Artist- How To Make Them Stay Part 1
- Unrealistic Expectations From Your Team
- Episode 3, Part 1
- Employee Hiring Part 1
- Experience Vs Harmony
- Episode 3, Part 2
- Employee Hiring Part 2
- Episode 3, Part 3
- Thinking Wealthy
- No 2nd Place Mentality
- Episode 4, Part 1
- Clientele Management
- Episode 4, Part 2
- Schedule and Hours of Operations
- Episode 4, Part 3
- Lashmakers Room Tour
- Episode 5, Part 1
- Good Leadership
- Boss vs Leader
- Episode 5, Part 2
- You Think You Have Time
- Mr. Do it Later
- Episode 6, Part 1
- Creating Marketing Content Part 1
- Episode 6, Part 2
- Negativity On Instagram- How to Deal With it
- Episode 6, Part 3
- Photo Editing Basics
- Episode 7, Part 1
- Creating Marketing Content Part 2
- Episode 7, Part 2
- Creating an Environment from Development
- Episode 7, Part 3
- You vs Others
- Envy vs Healthy Competition
- Episode 7, Part 4
- Understanding What You are Selling
- American Volume vs Russian Volume
- Episode 8, Part 1
- Marketing Then vs Marketng Now
- What Are You Selling?
- Episode 8, Part 2
- Customer Service Part 1
- Luxury Service is What You Make it
- Episode 8, Part 3
- Customer Service Part 2
- Episode 9, Part 1
- Hired Lash Artist- How To Make Them Stay Part 2
- Episode 9, Part 2
- The Power To Decide
- Removing Distractions
- Episode 10, Part 1
- Adhesive Retention: Pro Level Part 1
- Qualities of A Good Trainer
- How To Build Your Program
- Interview With Maria Lashmakers CEO
- Management Systems Within The Business